good taste is a business strategy.
Favorite Kid Creative is the independent studio of Tara Vanhooser. Brand systems, creative direction, and campaigns for people who are sick of marketing speak.
Nothing Is Wasted®
Creative Direction | 4 Years
Brand, campaigns, and product launches for a global organization supporting people through trauma, grief, and life transitions.
Eighteen summers
founder + Creative Direction
My own publishing project about the eighteen summers we get with our kids. Brand, editorial, and everything in between.
HOTPLATE Media
Full rebrand, visual system, and website overhaul for a real estate media agency serving Indiana and beyond.
MJ Coyle Home
Brand identity and visual system for a nationally recognized artist, interior designer, and HGTV personality.
What I do
Brand identity. Logo, type, color, voice, and the guidelines that keep them from drifting.
Creative direction. Campaigns, launches, and content that look like they came from the same brand. Because they did.
Fractional creative lead. Ongoing creative leadership for teams that need a director more than another freelancer.
How it works
01 We figure out what's true about your brand.
02 I build the system around it.
03 We put it everywhere.