Case Study
Nothing is Wasted®
Creative Direction • Brand Architecture • Multi-Platform Ecosystem • Visual Systems • Campaign Strategy • Experiential Design
01. Project Overview
Nothing Is Wasted® is a global organization supporting people through trauma, grief, and major life transitions. When I joined, the brand was fragmented across platforms and preparing for significant expansion, including a major book launch, new courses, and multi-day events.
The organization needed strategic, cohesive creative leadership to unify the visual identity and improve consistency across a high-volume content ecosystem.
02. Role & Scope
I served as the lead creative partner for four years:
2 years as a senior contractor
2 years as Creative Director
RESPONSIBILITIES
Creative Direction
Brand Architecture + Visual Identity
Multi-platform Content Ecosystem
Podcast Creative
Course + Curriculum Design
Web + Landing Pages
Social + Email Systems
Campaign + Product Launches
Experiential Design
Cross-functional Team Leadership
My role covered every major visual and strategic touchpoint across the brand.
03. The Challenge
Nothing Is Wasted needed:
A unified brand system
Clearer platform-to-platform consistency
Scalable workflows for high-volume production
A grounded, emotionally intelligent design approach
Leadership for major launches and initiatives
Cohesive creative across podcast, social, events, and curriculum
The organization required a single creative leader to bring structure, clarity, and cohesion.
04. The Approach
I rebuilt the brand through a strategy-first, systems-driven approach:
Brand Architecture + Visual System
Cleaned, structured, and unified all sub-brands (Podcast, Courses, Coaching, Events, Pain to Purpose®) under one visual language.
Cross-Platform Creative Direction
Established consistent creative standards across digital, print, web, podcast, and experiential touchpoints.
Emotionally Intelligent Design
Crafted a visual language that supported trauma-related storytelling with sensitivity and clarity.
Workflow Optimization
Built templates, guidelines, and scalable systems enabling the team to produce thousands of on-brand assets efficiently.
05. The Solution
Digital Content System
1,000+ Instagram graphics
Weekly YouTube thumbnails
Recurring social series
Email + campaign assets
Course + Product Design
Full visual system for multiple sub-brands and products
Workbooks, presentations, and curriculum materials
Brand Ecosystem Overhaul
Refined identity system
Type, color, photography direction
Modular templates for high-volume content
Editorial-inspired layouts
Podcast Creative Direction
Show art, episode systems, and weekly promotional assets
Visual consistency across YouTube, social, and podcast platforms
06. Book Launch Creative + Marketing Strategy
Led the entire creative and marketing direction for the launch of Nothing Is Wasted, published by Simon & Schuster.
responsibilities
Campaign strategy and messaging
Multi-platform rollout planning
Asset roadmap + production leadership
Creative direction for the Stutz building photoshoot
Full visual system for digital + social
Landing pages, email sequences, and promotional materials
Cross-team coordination with internal staff, external agencies, and publisher partners
Impact
A cohesive, high-impact campaign that elevated the book across digital and experiential channels.
07. Immersive Book Launch Event
Designed and built a seven-installation, Anthropologie-inspired experiential walkthrough for the book launch event, with a total budget of $1,000.
Responsibilities
Experiential concept development
Installation art direction
Material sourcing + hand-built fabrication
Spatial layout and user flow
Integration with the book’s narrative themes
impact
A memorable, emotionally resonant, multi-sensory experience that visually translated the book’s core themes of transformation, healing, and restoration.
08. Outcomes
Unified, scalable brand system across all platforms
Increased clarity and consistency of digital presence
Stronger emotional alignment with trauma-informed content
Efficient workflows supporting long-term production
Successful multi-platform rollout of book, events, and courses
Consolidated creative strategy under a single leadership point
09. My Role
I served as the primary creative leader for Nothing Is Wasted®, directing the full brand ecosystem across digital, editorial, experiential, and campaign channels. I provided strategic clarity, visual cohesion, and end-to-end execution for all major initiatives, establishing a scalable creative foundation that supported the organization through years of growth and expansion.