Case Study

eighteen summers magazine

Creative Direction • Editorial Design • Brand Identity • Art Direction • Digital Experience • Content Strategy

eighteen summers. that’s it.

01. Project Overview

Eighteen Summers is an independent editorial project exploring creativity, parenthood, and the limited seasons we have with our children.

What began as a self-initiated creative experiment evolved into a fully realized publication and brand ecosystem. I developed the concept from the ground up, including brand strategy, identity, editorial direction, publication design, contributor experience, photography direction, digital presence, and launch.

The project became an opportunity to explore what happens when editorial design, storytelling, art direction, and brand strategy are treated as one interconnected system.

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02. insight

Childhood feels endless while you’re inside it, but parenting has a surprisingly finite timeline.

Eighteen Summers was built around that tension: creating a publication that encourages parents to make something, notice something, go somewhere, or experience something together while they still can.

This foundation positioned the brand for future consulting opportunities, partnerships, and potential product expansion, providing a scalable creative framework that supports long-term growth.

03. role + scope

founder & creative director

Strategy + Direction

  • Concept Development

  • Brand Strategy

  • Creative Direction

  • Editorial Direction

  • Content Strategy

  • Contributor Direction

Design + Execution

  • Brand Identity

  • Publication Design

  • Art Direction

  • Photography Direction

  • Website Design

  • Social + Launch Assets

I led the project from initial concept through publication, translating one central idea into a complete editorial brand.