good taste is a business strategy.
Brand strategy + creative direction, backed by research and built with taste.
I build scalable brand systems, lead creative strategy, and translate complex stories into clear, approachable design.
Featured Case Study
Nothing Is Wasted® — Creative Direction (4 Years)
Brand architecture, multi-platform creative leadership, visual systems, product launches, and emotionally intelligent storytelling for a global organization supporting trauma, grief, and life transitions.
MJ Coyle Home
Brand identity and visual system for a nationally recognized artist, interior designer, and HGTV personality.
HOTPLATE Media
Full rebrand, visual system, and website overhaul for a real estate media agency serving Indiana and beyond.
I’m Tara, a creative director and designer who believes the best creative work starts long before anyone opens Illustrator. I research, question, edit, connect dots and eventually find the idea that makes everything else click.
Then I build the visual world around it.
Capabilities
Creative Leadership
Creative Direction
Brand Architecture
Multi-Platform Campaign Development
Cross-Functional Collaboration
Talent/Team Coordination
Executive Partnership & Vision Translation
Design & Experience
Brand Identity Systems
Visual Language Development
Digital & Social Design
Motion/Video Direction
Presentation & Pitch Decks
Environmental/Event Design
Brand & Content Strategy
Narrative & Messaging Strategy
Creative Concept Development
Content Ecosystem Planning
Audience & Insight-Driven Direction
Launch Strategy
System Design for Scale
Operational Excellence
Workflow Optimization
Creative Operations
Template & Library Systems
Asset Management
Weekly High-Volume Content Production
Quality Control Across Platforms