Creative Direction for brands that need clarity, cohesion, and real leadership
I build scalable brand systems, lead multi-platform creative strategy, and translate complex, mission-driven stories into clear, powerful design.
What I Do
Creative Direction
Brand architecture, narrative clarity, multi-platform strategy, cohesive visual leadership.
Brand Identity Systems
Scalable systems, visual guidelines, storytelling frameworks, and consistent design across every touchpoint.
Digital Experience & Content Ecosystems
Web, social, product, email, podcast, long-form content, and launch creative — all aligned and intentional.
Trusted by organizations and public figures including:
MJ Coyle ⸺ HGTV’s Good Bones, Nothing Is Wasted®, HOTPLATE Media, Wild Heart Sauna Co., Basker Realty Group.
Featured Case Study
Nothing Is Wasted® — Creative Direction (4 Years)
Brand architecture, multi-platform creative leadership, visual systems, product launches, and emotionally intelligent storytelling for a global organization supporting trauma, grief, and life transitions.
Wild Heart Sauna Co.
Brand identity and digital experience for a premium Nordic-inspired wellness company.
MJ Coyle Home
Brand identity and visual system for a nationally recognized interior designer and former HGTV personality.
HOTPLATE Media
Full rebrand, visual system, and website overhaul for a real estate media agency serving Indiana and beyond.
Capabilities
Creative Leadership
Creative Direction
Brand Architecture
Multi-Platform Campaign Development
Cross-Functional Collaboration
Talent/Team Coordination
Executive Partnership & Vision Translation
Design & Experience
Brand Identity Systems
Visual Language Development
Digital & Social Design
Motion/Video Direction
Presentation & Pitch Decks
Environmental/Event Design
Brand & Content Strategy
Narrative & Messaging Strategy
Creative Concept Development
Content Ecosystem Planning
Audience & Insight-Driven Direction
Launch Strategy
System Design for Scale
Operational Excellence
Workflow Optimization
Creative Operations
Template & Library Systems
Asset Management
Weekly High-Volume Content Production
Quality Control Across Platforms
tara vanhooser is a Creative Director with 15+ years of experience leading brand systems, digital content ecosystems, and narrative-driven creative for organizations navigating growth and complexity. I specialize in translating mission-driven or emotionally layered stories into clear, cohesive, multi-platform design.
My work blends strategy and craft — building scalable systems, strong brand foundations, and clean visual worlds that feel intentional, elevated, and deeply human.